New Brand

Frame

Online flash event

Ends 4/25 at 8AM Pacific

'70s ease meets modern design.

Women's Clothing Men's Clothing
classic skinny jeans with a frayed hem

Updated. Essential.

Classic skinny fit.
Cool frayed hems.

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high waist wide leg denim jeans

Triple Threat

High waist, wide leg,
dreamy washed-out blue.

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Frame

frame gold wrap slip dress

Gold Standard

The perfect slip dress,
found.

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frame gold wrap blouse frame olive green wrap blouse

The Wrap

As easy as a t-shirt
but twice as chic.

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frame navy suit - womens blazers and trousers frame navy suit - womens blazers and trousers

New Suiting

Tailored, cropped and best
paired with sneakers.

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frame mens chambray button up

At Ease

Stripes and chambray
dress down classic cargoes.

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Frame

frame mens tans shorts frame mens white button up

Neutral Territory

White + tan = spring,
streamlined.

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frame classic plaid shirt

Always Classic

The plaid shirt: just as cool
now as it was in the '90s.

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